How to use Instagram to Promote Your Brand
Instagram is a Social Networking app made for sharing photos and videos from a smartphone.Similar to Facebook or Twitter,everyone who creates an Instagram account has a profile and news feed.When you post a photo or video on Instagram,it will be displayed on your profile.
How to Use Instagram
1.Set up your brand’s account on Instagram
- Include a link
- Write an effective bio
- Keep your name and image consistent
2.Post Content that attracts Followers
- No hard selling
- Vary your product photos with some creativity
- Keep images high res and visually appealing
- Create a theme for your Instagram
- Offer exclusive promotions
- Promote and share events
3.How to create a theme
- Decide who your audience is
- Use the right filters,higher exposure,warm temperatures,and higher contrast
- Choose a background color for your photos.
- Decide 2-3 beautiful fonts to write on your photos for text and headings separately.
4.Grow your Instagram Followers
- Like photos and comments to other profile .Be socializing with your existing followers.
- Research and include relevant hashtags,some of useful hashtags you must use in your post are:-#Flashesofdelight, #bandotolist, #thatsdarling, #mybeautifulmess,
- Make a unique hashtag of your brand too and start using it in your post and say to others to use in their post.
- Ask your other social followers to follow you on Instagram too.
- Use geotags in your post.
- Link your Instagram account to your other networks.
- Follow more people on Instagram .
- Post more and consistently on Instagram.
- Invite ambassadors to share your brand.
- Make your username simple & searchable
- Use Instagram story option also with hashtags and geotags.
5.Encourage engagement to form relationships
- Write active captions.
- Run contest exclusive to IG followers’s
- Respond to ,shout out to,and like followers’ post.
6.Mesaure Your growth
- Create an optimized posting schedule around busy times
- Set realistic goals for growth
- With Instagram anayltics,you can successfully the performance of each post with presentation ready reports to back up your claims.